Pasture Fresh® Venison
150 Years Ago
Some few deer are introduced to New Zealand, from UK and Australia.
Rapid Growth
Finding themselves in an ideal environment with no predators, deer spread rapidly in New Zealand. They flourish on New Zealand’s wide open spaces and lush grasslands and forests.
The First
Deer Farm
In 1969, a New Zealand farmer revolutionizes the industry. By capturing wild deer, and breeding them in large farms, venison becomes the first new animal to become domesticated in centuries.
Farm Development
Fences 1.8m high, plenty of space, and deer are as at home as in the wild.
And with the added consistency, control of slaughter date, and lower stress levels of the animals, this tender, quality product quickly earns accolades overseas.
Pasture Fresh® Foodservice Brand
Farm-raised in the North Island’s Waikato and Bay of Plenty regions, 100% pasture fed, Cervena® certified Pasture Fresh® venison is New Zealand’s finest deer.
Slaughtered under 3 years old and graded to ensure maximum consistency, it is the protein of choice for today’s most discerning chefs.
The Pasture Fresh®
Farm-Raised Venison Range
Frenched Rack
Tenderloin
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Whole Loin
Boneless Shoulder Cubed
Boneless Shoulder
Boneless Leg 4 Cut
Denver Leg
Boneless Loin
11-Rib Saddle
The King of the Red Meats
Become world-famous for its tender, mild taste as compared to wild venison, high-end foodservice in Germany, Spain and the United States are amongst the highest consumers of this delicacy.